Why Dunearn House only sold 56%?
August 2, 2026
Dunearn House, the highly anticipated launch of the first private residential project at the Turf City precinct turned out to be a disappointment.
Joint developers Frasers Property, CSC Land Group and Sekisui House claimed that 5,900 visitors showed up for the preview weekend. But during the first sales weekend, it only moved 212 out of 380 units (or 56% of total units). Why?
1. CCR prices lag behind the market for years
Performance of Singapore condos in prime districts have seen better days during their peaks in 2007 and 2010-13. Thanks to the ever-rising ABSD slapped on both local and foreign buyers. CCR properties have been underperforming compared with OCR and RCR projects for over a decade.
From 2013 Q2 to 2026 Q2, PPI of OCR and RCR private residential properties jumped 62% and 45.4% respectively. In contrast, their counterparts in CCR only climbed 14.6% in 13 years. This is despite high transaction price of new launches in the district.
Buyers know the helplessness of CCR owners. It is fine to buy in prime districts for own stay. But don’t put too much hope on investment value or capital appreciation.... read more